The ad spending in the 'Social Media Advertising' segment of the advertising market in Saudi Arabia was forecast to continuously increase between 2024 and 2029 by in total 224.7 million U.S. dollars (+49.51 percent). After the eleventh consecutive increasing year, the ad spending is estimated to reach 678.53 million U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (October 1, 2024). Social media advertising spending in Saudi Arabia from 2018 to 2029 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/forecasts/1451299/saudi-arabia-social-media-advertising-spending
Statista. "Social media advertising spending in Saudi Arabia from 2018 to 2029 (in million U.S. dollars)." Chart. October 1, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/forecasts/1451299/saudi-arabia-social-media-advertising-spending
Statista. (2024). Social media advertising spending in Saudi Arabia from 2018 to 2029 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/forecasts/1451299/saudi-arabia-social-media-advertising-spending
Statista. "Social Media Advertising Spending in Saudi Arabia from 2018 to 2029 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/forecasts/1451299/saudi-arabia-social-media-advertising-spending
Statista, Social media advertising spending in Saudi Arabia from 2018 to 2029 (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1451299/saudi-arabia-social-media-advertising-spending (last visited October 31, 2024)
Social media advertising spending in Saudi Arabia from 2018 to 2029 (in million U.S. dollars) [Graph], Statista, October 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1451299/saudi-arabia-social-media-advertising-spending